Top marks for concept and innovation , jingles were to die for .... (or maybe I am just biased here)..
No offence to the new ad makers but the old ones were something else .. they combined fun (real fun , simple fun with no innuendos) ... with sensitivity (they touched your heart man , they simply connected to any person of any age) and kick ass concepts and presentations...
Lets face it , at that point in time (around 1980-1990) India was still not open to the global economy and had very few brands - Indian and multinational hence these advertisers had no competition (brands were so small then that, there was no competition).. the industry was so small that they needed something to get them noticed .. the retailing boom had not picked up so they needed buyers to flock to the stores ... But now .. lets not even get to now ...
The tunes just stuck with you , you could hum them anytime anywhere , simple concepts which were made so well that you would fall in love with them over and over again , at that point in time these Cola wars were not so cut throat ... they needed to convince people a little more for them to go to the shops and buy the products , India was not too open to brands just then maybe ... what ever it was they were just superb ...
Here are a few of my favorites ,
A very old Cadbury's ad , this girl just dances in a cricket stadium :) ...
Remember this one ?? Mehendi - cannot open a bar of cadbury's ... :) (one of my favorites)
hamara bajaj (became a national anthem -- almost :) )
Lalitaji's Surf :D ....
Doodh Doodh Doodh Doodh ... piyo glass full ... (hummable ... o yes )
jalebi :) ( a recent one but brilliant :))
Nostalgia .......... Sigh !!
